Personal Branding

Personal branding is the practice of marketing ourselves and our careers using similar techniques utilised by big companies to brand products and services. With self-help, self-management techniques the focus is on the ability to increase one’s confidence and success through self-improvement. The personal branding concept proposes instead, that success is the result of self-packaging to create and maintain a unique personal image or impression in the minds of others, with the intention of being memorable. Bloom Learning can show you how to be memorable and create a presence in the minds of others.


  • To define brand as a concept
  • Learn how to create a personal brand based on your authentic self
  • Develop a personal appearance to support your brand
  • Ways to include corporate social responsibility in your brand
  • Where to find and how to access mentors


  • Once you complete Personal Branding, you could further your studies with our Marketing Foundations course.
  • This course is specifically designed for anyone wanting learn how to market themselves and create a memorable presence in the minds of others.

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Full Payment Option

Price (AUD) $199.00

Payment Plan Option

Price (AUD):

Deposit $99.50 plus 2 Monthly repayments of $59.70 due on:



Course Details & Delivery


Online with Bloom Learning, with tutor support via email and phone.


  • 10 Lessons
  • Learn at your own pace but expect to take 15 hours
  • 3 months to complete

Course Price

  • $199.00 (AUD)

Payment plan available


Upon successful completion of this Personal Branding course you will be awarded a Statement of Achievement.

Personal Branding - Course Guide.pdf

Units of Study

  1. What is Branding
  2. Personal Branding
  3. Defining Yourself
  4. The Three C's of Personal Branding
  5. Personal and Professional Influences
  6. Refining Your Brand
  7. Social Media
  8. Brand Management During a Crisis
  9. Appearance Matters
  10. Social Responsibility and Your Personal Brand


You will be required to complete a short questionnaire at the completion of each lesson


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